Do your best work and even if you're not finished, walk away.
After nearly four decades in the sales and marketing industry, I have learned many lessons about effective sales.
The best salespeople invest in themselves. When you choose to invest in yourself you become more productive, efficient and effective.
We know what works when it comes to marketing strategies. It's no secret that marketing and advertising are the first tasks to get dropped when there are fires to be put out or big projects to complete.
I am not new to the sales training game. How many times, myself included, have you sat in front of a business coach in a conference room talking about sales strategy, wishing you were somewhere else?
The inspiration for this post came from Seth's Blog. I have followed this prolific marketer/author for years and recommend you do the same.
I care about the way I am building my business. Honesty and integrity are my go to's every day as I work to build my client base.
There is only one thing you can leave behind after a great sales call that you can't be called back for. It's one of the most important intangibles that you can't take with you too.
I am sure there is a course offered somewhere on this big topic. If you want to go to the head of your class without paying for the total course, this one suggestion will get you there.
This is a perfect example of how living and selling cohabitate. It's perfect because it is an analogy that we can all understand.
I recently stumbled on this very useful compilation of thinking tools. Adam Amran's website, is a collection of tools to help solve problems, make decision and understand systems.
Actually, we are all sales people. We sell ourselves and others all the time, at home and at work, even if you don't make a living in sales.
As I continue to refine the lists of Guided Topics for Living and Guided Topics for Selling, as part of the curriculum for our one-on-one Sales Counselling sessions, I had a realization.
To cut through the noise with your ideas, to make things happen and create change there is a simple rule to follow. By doing the thing that others don't you will make a huge difference in your life.
Referrals are the lifeblood for any sales person. Referrals are the holy grail of prospecting! Then why are most salespeople literally afraid of asking for one? Here are a few ideas to help you get over your fear.
Being good at something is okay. It's comfortable. It's easy. If you're happy with being average and mediocre that's okay, don't beat yourself up.
We all have the right to have our name spelled and or pronounced correctly. Get this wrong and all of your hard work to build trust and rapport can instantly vaporize.
The best definition I have ever heard to describe a committee is "a camel is a horse designed by a committee"!
This suggestion falls in to the category of under promising and over delivering.
There are countless suggestions about how and why 'following up' is necessary when prospecting for new customers.
If you are, I have good news for you. The best new gigs for sales people are not advertised!
We all have stuff going on in our personal lives, every day. Some require heavy lifting to deal with such as financial issues, a messy divorce, etc. Some are easier to fix, like the disagreement you had with your spouse last night.
The most simple definition of a professional is someone who can be held personally responsible for their work. A short list would include doctors, lawyers, accountants, engineers, architects, etc.
Sometimes we unnecessarily over complicate our day to day sales efforts by overthinking a challenge. It is possible there isn't an obvious solution so we strategize and plan and agonize about how to proceed.
Never, ever, ever pretend to know. The person you are talking to will instantly know that you are pretending and in that moment your credibility is gone. Getting it back is next to impossible.
I am sure you are a sales person for a reputable company and are selling a great product or service. What you are selling is so great it has the best quality and value with all the research data possibly available to back up your claims.
Mistakes happen. Sometimes more than we like! An example of a small error that happens every so often is when we have copied the body of a message from a previously sent e-mail to send it to another new prospect.
When landing a plane the pilot is looking at the runway far ahead and not over the nose of the aircraft. The result is a smooth almost gentle landing where you barely notice the wheels touching down. Think of this analogy before every sales call.
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